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On 25 October, the 33rd Yangling Agricultural Hi-tech Fair opened. The Ankang pavilion featured the "Jinzhou Guqi" Ankang Raw Lacquer exhibition with Pingli Longtou Guqi products and Niuwang lacquer heritage; Secretary Zhao Yide and Governor Zhao Gang visited the pavilion.
The 13th Silk Road International Film Festival was held in Xi'an. Selected as a designated supplier of the Festival, Zhengdaming created custom drift-lacquer workwear and the 'Light on the Silk Road' lacquer art brooch, bringing a thousand-year-old Chinese lacquer craft to a celebration of cinema.
Created by Zhengdaming as designated supplier for the 13th Silk Road International Film Festival, the 'Light on the Silk Road' lacquer art brooch takes the form of a phoenix turning its head with wings spread, combining mother-of-pearl inlay with silver-pigment lacquer — a subtle dialogue between a thousand-year-old Chinese craft and world cinema.
Using the traditional drift-lacquer technique, Zhengdaming custom-made workwear for the 13th Silk Road International Film Festival. The pattern on the hem of every piece is unique, turning Festival staff into 'moving Eastern calling cards'.
The 13th Silk Road International Film Festival was held in Xi'an. With drift-lacquer workwear and the 'Light on the Silk Road' lacquer brooch, Zhengdaming answered the spirit of the Silk Road in the language of Chinese lacquer, bringing intangible cultural heritage into a dialogue between East and West on an international stage.
Yuan Duanjiao, head of Zhengdaming, attended as a Chinese rural master artisan, presenting Zhengdaming lacquerware and Niuwang Guoqi materials at the China Arts and Crafts Museum and showcasing the full industry chain from lacquer grove to finished vessel.
The summit was held at the Hong Kong Convention and Exhibition Centre on September 9-10. Zhengdaming attended as a project participant, bringing lacquerware vessels, flower vessels, display pieces, lacquer jewelry and collection-grade Master's Handmade works to Hong Kong, China, taking part in business matching and exploring market cooperation opportunities under the Belt and Road Initiative.
As the lacquer tapping season draws to a close, the Niuwang Raw Lacquer Intangible Cultural Heritage Exhibition Hall has launched an autumn experience camp offering a one-stop experience of hiking through the lacquer groves, observing lacquer tapping and hands-on lacquering, open for booking by members and study tour groups.
Backed by 5,000 mu of lacquer groves and the intangible cultural heritage exhibition hall, Longtou Village has become a popular destination for Chinese lacquer culture study tours and rural tourism, with summer study tour bookings in strong demand.
During the 2026 lacquer tapping season, the average income of cooperative member households increased significantly; the quality of raw lacquer passed third-party testing, and urushiol content remained at a leading level in the industry.
On 15 October 2026, trainees of the Qindu District high-quality farmer programme visited the National Lacquer Museum for a field session on lacquer culture and intangible heritage.
On 30 September 2026, the "Yellow River Memory" ICH Exhibition opened in Weinan, Shaanxi. Zhengdaming presented Qinba lacquerware, themed "Inheriting the Spirit of the Three Sages · Converging the Flow of the Great River" and showcasing lacquer craft in dialogue with Yellow River cultural memory.
From 28 to 30 November 2025, the "Longtou Laisheng Cup" Guqin-Making Competition drew more than 80 qin to the Yangzhou Cultural Center. Shaanxi Longtou Guqi joined as a co-organiser, with Yuan Duanjiao serving on the jury as a lacquer expert.
On 14 October 2026, the "Hualei" Female Entrepreneurship Support Programme summary meeting was held at the Xi'an High-tech Zone Women and Children Activity Centre. Yuan Duanjiao delivered a speech and won the Outstanding Entrepreneurship Project Award.
The new traceability QR code is officially live: scanning the code on product packaging allows you to view the origin of the lacquer groves, the lacquer tapping batch, processing records and testing reports; the old anti-counterfeiting code remains valid for queries for one year.
The four product lines of Zhengdaming — lacquerware, refined lacquer, raw lacquer and tools — have uniformly adopted the new brand identity, with packaging and certificates updated accordingly; during the integration transition period, both new and old packaging are genuine products and can be purchased with confidence.
Mainstream media including People's Daily, Xinhua News Agency and CCTV have continued to follow the inheritance and innovation of Niuwang raw lacquer and the Chinese lacquer industry.
Video report by Tencent News · Zichang Media: on 25 October, Secretary Zhao Yide and Governor Zhao Gang toured the Shaanxi Characteristic Modern Agriculture Exhibition at the 33rd Yangling Agri-tech Fair.
The 'Youth' column of People's Daily reported on Yuan Duanjiao's return to her hometown to start a business and her practical work of driving rural revitalization through the Chinese lacquer industry.
The report focuses on the Chinese lacquer art journey and the original aspiration of Yuan Duanjiao, a provincial-level intangible cultural heritage inheritor; fellow villagers affectionately call her the 'Lacquer Fairy'.
It tells the story of highly educated talent returning home to deepen their work in the Chinese lacquer industry and driving the modernization of traditional crafts.
Xinhua reported that Yuan Duanjiao created a 'water shadow painting' using lacquer as ink at the 'Silk Road at the Fingertips — China-Uzbekistan Women's Innovation and Entrepreneurship Cooperation Forum'.
Xinhua published a photo report on Yuan Duanjiao discussing Chinese lacquer coating techniques with her father Yuan Huizhi, recording the continuation of this craft in the hands of a new generation.
The CCTV finance channel program The Path to Prosperity visited Baxian Town in Pingli, with a feature report on lacquer tappers in the deep mountains and the Niuwang raw lacquer intangible cultural heritage technique.
People's Daily Online visited the Niuwang Raw Lacquer Intangible Cultural Heritage Exhibition Hall, recording how lacquerware is returning to everyday life in the form of vases, bracelets, lacquer boxes and tea sets.
Shaanxi Daily published a full-page report on how Yuan Duanjiao safeguards the Niuwang Raw Lacquer Painting Technique with a craftsman's dedication, bringing the millennia-old lacquer art into full bloom.
CRI reported that Yuan Duanjiao studied under renowned lacquer artists and has mastered a range of lacquering techniques, and that she received the Excellence Award of the 'Xinchuan Award'.
Shaanxi Party Building Website published a feature profile recording how Yuan Duanjiao revived her ancestors' old 'Zhengdaming' firm from the late Qing period and used e-commerce to bring the Niuwang Guoqi lacquer craft out of the remote mountains.
Pingli County organized leading local enterprises to take part in the exhibition. Shaanxi Longtou Guoqi Cultural Industry Co., Ltd. set up a custom-built booth in the dedicated raw lacquer craft zone, bringing lacquerware such as teacups and tea scoops designed for tea-drinking occasions.
The press delegation of the 'Keeping the World Moving' converged media campaign visited the Chinese Lacquer Museum in Longtou Village to see the transformation of this mountain village firsthand.
Focusing on Chinese lacquer industry policy, industry standards and market trends, keeping pace with the pulse of the industry.
Standards for the lacquer tree industry drafted with the participation of Longtou Guoqi have been officially issued and implemented, covering lacquer tree seedling cultivation, lacquer tapping operations and raw lacquer grading requirements, and providing a unified basis for industry standardization.
Demand for natural Chinese lacquer is growing steadily in the new Chinese-style home furnishing, cultural and creative gifting and high-end customization markets, and leading lacquer enterprises are accelerating their move toward a full 'materials + objects + lifestyle' chain layout.
Experts from cultural heritage institutions, universities and intangible cultural heritage workshops exchanged views on the application of Chinese lacquer in the restoration of historic buildings and cultural relics, calling for stronger training of young talents in lacquering skills.
