Brand Story
A century of lacquer lineage, carried forward in our time
About Us
Shaanxi Longtou Guoqi Cultural Industry Co., Ltd.
Founded in 2016 and headquartered in Longtou Village, Pingli County, Ankang, Shaanxi Province, the company is a cultural industry enterprise centered on natural raw lacquer, driven by intangible cultural heritage techniques and oriented toward Eastern lifestyle aesthetics.
With Zhengdaming as the brand foundation and 'integrity in the heart, clarity in the vessel' as the guiding principle, we have built an operating system covering the entire industry chain, from lacquer tree planting, raw lacquer collection and refining to lacquerware design, sales and cultural tourism experiences.
The company operates brands — Zhengdaming, Longtou Guoqi, Niuwang Guoqi and Suishiji — with products covering natural raw lacquer materials, refined colored lacquer, lacquerware crafts and ICH cultural creations, serving institutions, workshops, historic building restoration, custom gifting and the general consumer market.
Heritage
Intangible Cultural Heritage
Lacquering is an important part of China's fine traditional culture, and we guard this thousand-year-old craft with reverence.
Led by a provincial-level intangible cultural heritage inheritor
Yuan Duanjiao is an Arts and Crafts Master of Shaanxi Province, a provincial-level representative inheritor of the lacquering techniques intangible cultural heritage and a senior arts and crafts designer, holding a master's degree in art design from Xi'an Jiaotong University. She leads her team in combining traditional lacquering techniques with modern design language to create lacquerware works that carry both cultural depth and contemporary aesthetics.
In 2025, the company's design work received the German iF Design Award and it participated in formulating two lacquer tree industry standards, promoting the standardized development of the Chinese lacquer industry.
Provincial
Intangible Cultural Heritage Inheritor
iF
Design Award
Timeline
Company Milestones
2014
Re-examined the value of raw lacquer in her hometown and began surveying and protecting lacquer forest resources.
2016
Shaanxi Longtou Guoqi Cultural Industry Co., Ltd. was established and the Longtou Guoqi brand was officially launched.
2017
The Niuwang Raw Lacquer intangible cultural heritage exhibition hall was completed, becoming a base for displaying Chinese lacquer culture and hosting study tours.
2019
Established research cooperation with the Chinese Academy of Sciences and the Xi'an Raw Lacquer Research Institute.
2021
The lacquer art work 'Biyue Xiuhua' received an Excellence Award at the China Intangible Cultural Heritage Expo.
2025
Received the German iF Design Award and participated in the formulation of two lacquer tree industry standards.
2026
The four-brand portfolio took shape and the corporate website was renewed and upgraded.